Job Overview:
Join our dynamic team as a Lifecycle Marketing Manager to spearhead and innovate the campaign strategy and messaging for Abound. Your mission will be to craft and cultivate engaging campaigns that enhance user retention, optimize monetization, and unlock new channels for visibility and conversion. You will act as the brand’s steward, ensuring that every touchpoint with internal teams aligns with our core identity.
Role Context:
The position sits within a nimble, international team fostered by Times Internet that promises high visibility and significant impact, offering a chance to make a tangible difference in our user’s engagement journey. You’ll work closely with various stakeholders across product, tech, and creative teams.
Experience:
3-5 years in CRM marketing for mobile consumer products
Key Responsibilities:
- Drive user retention, monetization, and engagement through targeted, innovative campaigns across our remittance and rewards offerings
- Strategize and position user-facing channels, with a focus on lifecycle email and push notifications
- Ideate and execute go-to-market strategies for new features and partnerships, leveraging data analytics, competitive insights, and marketing acumen to influence multichannel approaches
- Conduct rigorous A/B testing to refine ongoing campaigns and validate the effectiveness of new ones
- Collaborate with acquisition teams to align top-funnel creative strategies with lower-funnel communications
- Partner with product and data science teams to create technical frameworks for advanced, personalized, and segmented marketing campaigns
- Gain in-depth product knowledge and a thorough understanding of NRI user interactions and needs
- Oversee brand consistency and adherence to brand guidelines in all communication efforts
- Work closely with the creative team to develop persuasive content that resonates with the NRI audience
Technical Skills Required:
- Proficiency in marketing automation platforms (Clevertap, Braze, Mixpanel preferred)
- Experience with analytics tools (Appsflyer, Amplitude, Google Analytics)
- Proficiency in GenAI tools such as ChatGPT, MidJourney, etc.
- Working knowledge of SQL for data analysis
- Familiarity with project management tools such as JIRA
- Understanding of HTML/CSS for email marketing
Soft Skills Required:
- Outstanding communication skills, both written and verbal
- Strategic thinking and problem-solving abilities
- Strong collaboration and stakeholder management skills
- Cross-cultural sensitivity and awareness
- Adaptability and agility in a fast-paced environment
- Meticulous attention to detail and quality control
- An obsession with precision in campaign execution and analysis
- Flexibility to work remotely and effectively across different time zones
Education and Experience:
- Bachelor’s degree required (Marketing, Business, or related field)
- MBA preferred but not mandatory
- A solid track record with 3+ years in product marketing or a related growth-centric role, ideally within a consumer-focused startup environment
- Demonstrated success in driving user engagement metrics
- Experience working with international teams or vendors